Cress ·
Uden, the Netherlands
Helping caterers grow without the chaos
Cress gives event caterers one source of truth for every event, from the first quote to the kitchen list and the invoice. I helped this Dutch software company speak the language of busy caterers, and get found by them.
Client
Randy Vos
Founder, Cress
Sector
Catering software · Hospitality
Services
+20%
clicks from Google search
50+
demo requests per month
-25%
cost per demo request
The challenge
Caterers don’t buy software. They buy calm on a Saturday night with three events running at once. Cress had built exactly that, but in a market that runs on spreadsheets and WhatsApp groups, “catering software” alone doesn’t make anyone switch.
What we did
We translated features into moments caterers recognise, like the last-minute change in guest count that now updates the quote, the kitchen list and the staff planning in one go. That story went into the website, search and online advertising, aimed at caterers who are ready to grow.
Cress’s own product views on cressonline.com, from choosing a template to the run sheet (an example event with fictitious data, as Cress labels it), and a display ad built from the 2025 site’s own copy.
The stack
Claude Code
Claude Opus 5.5
Framer AI
GPT Images
Google Analytics 4
Google Tag Manager
Google Ads
LinkedIn Ads Manager
Meta Ads Manager
Figma
LeadInfo
The results
A clear promise, growth without chaos, and a search and advertising foundation that reaches caterers at the moment they start looking for a better way to run their events.
Joost brought structure and focus to our marketing and quickly became someone we could rely on across positioning, content and go-to-market.”
Randy Vos
Founder, Cress
