Uncommon Club · Berlin, Germany
I founded Uncommon Club on the belief people connect on a deeper level when faced with a shared sense of novelty and stepping out of routine. Currently in the role of CEO/CMO.
Strategic & Operational Marketing
Marketing leadership for pivotal moments.
I find what makes you truly different, then build the AI-powered marketing engine that keeps telling it in persuasive ways. Dutch, based in Berlin, formerly ran marketing teams for Rocket Internet and BCG Digital Ventures.
Talk Legal · Munich, Germany
Full conception and launch of Talk Legal and its AI legal assistant Klara, as part of a 100+ people law & mediation firm.
Cress · Uden, the Netherlands
We turned features into moments caterers recognise, then took that story into the website, search and online advertising.
My Urban Box · Berlin, Germany
We developed a brand narrative the sales team tells in one breath, and the always-on engine behind it. The result: 25% more positive sales conversations.
HICO Group · Zurich, Switzerland
Strategic repositioning, a new story the team across DACH and South Africa could rally behind, and a subtle brand evolution with a design agency in Cape Town.