Uncommon Club ·
Berlin, Germany
· Own venture
Teams stepping out of their routine, into real connection
Uncommon Club designs artist-led experiences for connection, growth and leadership in the workplace. It’s my own venture, which I co-founded in Berlin with two friends.
Sector
Team experiences
Services
5,000+
Instagram followers, from 0 in a few months
25
artists in the collective
1,500
people joined an experience
The challenge
Team events often fall flat. Typical gatherings settle for comfort and predictability. Connection and change don’t happen there.
But how do you market a new approach to an old problem?
The collective: Uncommon Club’s artists, named as uncommon.club/teams shows them, in the artist reel being designed for the new Uncommon Club website.
What we did
We ran a pilot series of 20 events among friends and a B2C audience. We evolved our event model into hosting regular showcases intended for people leaders: a “try before you buy” before bringing it to their teams.
Uncommon Club on Instagram: its own posts, and the reel promos for its showcases, among them “The Gentle Art of Playfighting”.
The stack
Claude Code
Figma
Framer
Luma
Meta Business Manager
CapCut
ManyChat
Metricool
Apify
Granola
The results
In 2026 we ran a dozen first corporate events, including for clients such as 1KOMMA5, hy Consulting, Gradyent and Sharpist. We grew an audience of 7,500 across Instagram, LinkedIn, WhatsApp and newsletter.
